Close to heart of Welsh nationalism is the market town of Llandovery and its 1110 castle, the site of the execution by hanging, drawing and quartering of national hero Llywelyn ap Gruffydd Fychan, to whom a 16-foot high monument now stands in the castle grounds.

Situated on the Tywi River in Carmarthenshire, Llandovery Castle had a hectic history, being taken by the Welsh almost as soon as it was finished, then toing and froing between Welsh and Norman ownership until the days of Edward I of England.

Serviced by Heart of Wales rail, Llandovery also boasts a theatre run by charity, a heritage centre and a college, and nearby is the very scenic Carmarthen Fans mountain range, part of the Brecon Beacons National Park.

The first town after the Brecon Beacons beckons large groups of motorcyclists on weekends who gather in the West End café, is also the site of one of Wales’ first banks, The Black Ox, which eventually became part of Lloyds TSB.